CASE STUDY

Business Management Platform Strategy

Software

Customer Experience

Opportunity

The Salesforce-based software application used by legal teams to manage their cases was clunky and difficult to use and many of the widgets lacked consistency and cohesion.

Approach

We designed research tools and conducted 1-on-1 in depth interviews with lawyers and paralegals. After harvesting and synthesizing the data, we built personas and journey maps along with a design thinking framework. The product team then collaborated with the interviewees to develop a new backlog and storyline for a new and improved product.

Results

$50m in new funding and an engineering team with clear vision on how to match client needs with powerful features and service.

Opportunity

The Salesforce-based software application used by legal teams to manage their cases was clunky and difficult to use and many of the widgets lacked consistency and cohesion.

Approach

We designed research tools and conducted 1-on-1 in depth interviews with lawyers and paralegals. After harvesting and synthesizing the data, we built personas and journey maps along with a design thinking framework. The product team then collaborated with the interviewees to develop a new backlog and storyline for a new and improved product.

Results

$50m in new funding and an engineering team with clear vision on how to match client needs with powerful features and service.

Let's build something together.

Our experts help leaders solve complex business challenges to deliver change at scale.

Get in touch