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Case Study
Cloud-First Acquisition Platform Strategy
Automobile
Platform, Strategy
This car maker needed a best-in-class experience to continue its upward momentum as a premium brand. Additionally, due to the digitization of other brands, there was a strong need to move from a car-centric to platform-centric, as the company was still focused on internal combustion technology.
We were asked to plan and conduct research including a heuristic evaluation of the platform and its current challenges to apply world-class digital best practices, usability research and competitive analysis to define the future vision. We delivered a holistic, prioritized digital experience roadmap, focused on not only forging a tighter emotional bond between our consumers but also driving conversions. We created a strategic framework that reflects the philosophy of enriching people wherever they are in their driving journey.
This car maker needed a best-in-class experience to continue its upward momentum as a premium brand. Additionally, due to the digitization of other brands, there was a strong need to move from a car-centric to platform-centric, as the company was still focused on internal combustion technology.
We were asked to plan and conduct research including a heuristic evaluation of the platform and its current challenges to apply world-class digital best practices, usability research and competitive analysis to define the future vision. We delivered a holistic, prioritized digital experience roadmap, focused on not only forging a tighter emotional bond between our consumers but also driving conversions. We created a strategic framework that reflects the philosophy of enriching people wherever they are in their driving journey.
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