CASE STUDY

International Solution Playbook

Financial Services

Data Visualization, Customer Experience, Business Strategy Data Models

Opportunity

Taking a crawl, walk, run approach to product offerings, a greater consistency was needed in the solution which was highly fragmented across markets, with different approaches, configurations, value propositions, and operational support.

Approach

We reached out to international sales community and current client base, listened to their needs, challenges, and opportunities leading to more deals. And then we delivered a sales playbook covering marketing, pricing, risk, credit and implementation.

Results

A single international playbook that harmonizes the various market approaches, with voice of the customer at the forefront, along with a product-led mindset. 200% growth in sales, 25 new deals signed in 2020, and $7.17B, total PCV.

Opportunity

Taking a crawl, walk, run approach to product offerings, a greater consistency was needed in the solution which was highly fragmented across markets, with different approaches, configurations, value propositions, and operational support.

Approach

We reached out to international sales community and current client base, listened to their needs, challenges, and opportunities leading to more deals. And then we delivered a sales playbook covering marketing, pricing, risk, credit and implementation.

Results

A single international playbook that harmonizes the various market approaches, with voice of the customer at the forefront, along with a product-led mindset. 200% growth in sales, 25 new deals signed in 2020, and $7.17B, total PCV.

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