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Case Study
Financial Services SMB Buyer Segmentation
Financial Services
Template Design, Data Visualization, Customer Experience, Data Models
Taking a crawl, walk, run approach to product offerings, a greater consistency was needed in the solution which was highly fragmented across markets, with different approaches, configurations, value propositions, and operational support.
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We reached out to international sales community and current client base, listened to their needs, challenges, and opportunities leading to more deals. And then we delivered a sales playbook covering marketing, pricing, risk, credit and implementation.
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Taking a crawl, walk, run approach to product offerings, a greater consistency was needed in the solution which was highly fragmented across markets, with different approaches, configurations, value propositions, and operational support.
We reached out to international sales community and current client base, listened to their needs, challenges, and opportunities leading to more deals. And then we delivered a sales playbook covering marketing, pricing, risk, credit and implementation.
A single international playbook that harmonizes the various market approaches, with voice of the customer at the forefront, along with a product-led mindset. 200% growth in sales, 25 new deals signed in 2020, and $7.17B, total PCV.
Our experts help leaders solve complex business challenges to deliver change at scale.
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