CASE STUDY

Digital Convergence Strategy

Healthcare

Customer Experience, Digital Strategy, Content Strategy, Technology Strategy, Data Analytics

Opportunity

This global leader in telemedicine recently acquired two large hardware and technology health networks. The challenge was to audit the 3 domains using 4 disciplines: Content, SEO, Data Analytics, and Technology.

Approach

Using a bottom-up approach, we gathered issues, clustered them to create focus areas and laddered them up to 3 strategic pillars. These pillars helped to articulate a new digital vision. The Jobs To Be Done were developed with user groups and connected to content types, to help form the basis for a website redesign.

Results

Fully reimagined content strategy, site map, with page templates and 3-month execution roadmap. B2B SEO strategy and Google Analytics tagging plan. Replatform technology recommendations with risk report.

Opportunity

This global leader in telemedicine recently acquired two large hardware and technology health networks. The challenge was to audit the 3 domains using 4 disciplines: Content, SEO, Data Analytics, and Technology.

Approach

Using a bottom-up approach, we gathered issues, clustered them to create focus areas and laddered them up to 3 strategic pillars. These pillars helped to articulate a new digital vision. The Jobs To Be Done were developed with user groups and connected to content types, to help form the basis for a website redesign.

Results

Fully reimagined content strategy, site map, with page templates and 3-month execution roadmap. B2B SEO strategy and Google Analytics tagging plan. Replatform technology recommendations with risk report.

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