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Case Study
Financial Services SMB Buyer Segmentation
Healthcare
Customer Experience, Digital Strategy, Content Strategy, Technology Strategy, Data Analytics
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This global leader in telemedicine recently acquired two large hardware and technology health networks. The challenge was to audit the 3 domains using 4 disciplines: Content, SEO, Data Analytics, and Technology.
Using a bottom-up approach, we gathered issues, clustered them to create focus areas and laddered them up to 3 strategic pillars. These pillars helped to articulate a new digital vision. The Jobs To Be Done were developed with user groups and connected to content types, to help form the basis for a website redesign.
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This global leader in telemedicine recently acquired two large hardware and technology health networks. The challenge was to audit the 3 domains using 4 disciplines: Content, SEO, Data Analytics, and Technology.
Using a bottom-up approach, we gathered issues, clustered them to create focus areas and laddered them up to 3 strategic pillars. These pillars helped to articulate a new digital vision. The Jobs To Be Done were developed with user groups and connected to content types, to help form the basis for a website redesign.
Fully reimagined content strategy, site map, with page templates and 3-month execution roadmap. B2B SEO strategy and Google Analytics tagging plan. Replatform technology recommendations with risk report.
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