CASE STUDY

Virtual Health Digital Convergence Strategy

Healthcare

Customer Experience, Digital Strategy, Content Strategy, Technology Strategy, Data Analytics

Opportunity

This global leader in telemedicine recently acquired two large hardware and technology health networks. The challenge was to audit the 3 domains using 4 disciplines: Content, SEO, Data Analytics, and Technology.

Approach

Using a bottom-up approach, we gathered issues, clustered them to create focus areas and laddered them up to 3 strategic pillars. These pillars helped to articulate a new digital vision. The Jobs To Be Done were developed with user groups and connected to content types, to help form the basis for a website redesign.

Results

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Opportunity

This global leader in telemedicine recently acquired two large hardware and technology health networks. The challenge was to audit the 3 domains using 4 disciplines: Content, SEO, Data Analytics, and Technology.

Approach

Using a bottom-up approach, we gathered issues, clustered them to create focus areas and laddered them up to 3 strategic pillars. These pillars helped to articulate a new digital vision. The Jobs To Be Done were developed with user groups and connected to content types, to help form the basis for a website redesign.

Results

Fully reimagined content strategy, site map, with page templates and 3-month execution roadmap. B2B SEO strategy and Google Analytics tagging plan. Replatform technology recommendations with risk report.

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